Experience
- Led a cross-disciplinary team of designers, programmers, and artists through an 18-week production cycle with 6 major milestones and 8 sprints, ensuring deliverables met deadlines and quality expectations.
- Implemented Agile workflows, optimizing sprint planning and backlog prioritization in Jira, improving development efficiency by 30%.
- Conducted weekly stakeholder meetings, addressing blockers proactively and ensuring seamless communication between team members and external collaborators.
- Managed outsourcing pipelines, ensuring third-party deliverables met quality standards and integrated smoothly into internal workflows.
- Designed and implemented UI and HUD layouts using Figma and Unreal's Common UI plugin
Designed and iterated 8 high-speed traversal levels in Unity ProBuilder, refining flow through iterative player feedback and 30+ playtests.
- Developed and tested C# scripts for level progression and accessibility, improving engagement metrics by 35%.
- Integrated features such as diegetic UI, custom shaders, and FMOD audio, enhancing player experience and immersion.
- Communicated with audio collaborators and implemented game audio using FMOD.
Marketing Co-ordinator | RCA Lab
March2022 — Dec 2024- Managed digital campaigns, increasing website traffic by 25% through targeted ad strategies on Google, Facebook, and Instagram.
- Led QA and accessibility testing across multiple platforms, ensuring content met branding and usability standards.
- Collected and analyzed data on marketing performance, providing insights and recommendations for improvement.
- Collaborated with creative teams to develop marketing materials, including brochures, emails, and social media posts.
- Managed paid ad campaigns on platforms like Google Ads, Facebook, and Instagram, ensuring budget adherence.
- Designed and prototyped an AR platform capable of displaying parallax-free images, collaborating with NYU Tisch artists.
- Conducted iterative prototyping for an AR platform, to create a functional physical instrument and align hardware and creative goal
- Conducted hardware-aligned iterative prototyping, ensuring smooth interaction between TouchDesigner and creative direction.
- Directed an 8-person team to produce an internationally showcased VR project, emphasizing lean production and decision-making.
- Managed content pipelines and iteration cycles, streamlining workflows and optimizing development efficiency.
- Collaborated with hardware engineers to integrate Arduino with Unreal, enabling real-world object interactions in VR.
- Led external partner collaboration, integrating hardware solutions and live operations, ensuring technical and creative alignment.
- Wrote the script for a graphical novel component integrated into the VR experience.
- Planned and Coordinated recording days for promotional videos, photoshoots, and events for clients such as Samsung, Nestlé, and Unilever.
- Edited videos and photos, ensuring content met brand guidelines and campaign objectives.
- Led a team of 3 videographers, ensuring efficient workflows and adherence to project timelines.
- Collaborated with producers and art directors to align footage and photos with campaign goals.
- Art Directed a team of media content producers to achieve desired objectives for promotional events and campaigns.